Posted on 19. Sep, 2012 by iyem in shopping and product reviews
If you have a site with a shopping cart software, you must integrate that with an autoresponder in order to make your business more financially rewarding. You will be leaving big money on the table, if you lack an autoresponder. This oversight could even cause your internet business to fail. You certainly want to thank each customer that purchases from your web site, and confirm for them that the sale went through. With a very simple e-mail response from an autoresponder, it could happen almost immediately.
That must not be the end of your communication with them, since the easiest person you can sell to, is a person who has already made a purchase from you. An opportunity exists at this stage for you to advise them of any special deals you?ve got that could interest them. Even your thank you message could bring about additional business, by just adding some information about complementary or allied products. A person who purchased a particular brand name purse, for instance, may appreciate being informed that you?ve got matching belts. You could offer deals on accessories as an easy way of making additional sales, as well as keeping them as customers.
If you send the e-mail as the sales receipt, that is not the time to make any kind of offers. After reading this email, your customer ought to feel valued, instead of suspecting that you?re trying to get more of their cash. It is a critical message, and one that you have to hire out the doing of if you?re doubtful of your own writing ability. You may not want the added expense, but it just needs to be done one time, which will pay you back each time your autoresponder messages are answered by any of your customers. As valuable a tool as it is, however, be careful of irritating your customers by over-utilising your autoresponder. Your customers could be put off and unsubscribe if they think they are being swamped by your offers.
It is best to aim for your customers to think that your e-mails offer value, and you want them to keep feeling very special. You do not want their patience to begin wearing thin. As long as you are offering them information which is helpful, they are not going to mind receiving an e-mail each week or possibly even two. Your marketing campaigns, in the form of deals or the like, need to be restricted to a cycle not shorter than every fourth e-mail. You have to focus on the wording in your communications, and the format and spacing. When you get this right you will be well set to achieve success.
The best thing that you can do with your customers for a prosperous business is to foster long-term relationships with them. Once you?ve tailored your e-mails the right way, you are going to begin to reap the benefits of having incorporated an autoresponder with your shopping cart.
ncaa bracket 2012 2012 ncaa bracket john carlson greg smith catamount mike dantoni bulls heat
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.