Executing a Successful Product Launch Campaign (3) | Business ...

Four Days ahead of Launch, Begin E-mailing Every Day

By the time the people on your list have followed your product launch campaign for 24 days, not only will they be primed to buy, but they?ll be anxiously awaiting the launch date. In the four days remaining, send an e-mail every day that talks about how Launch Day will play out.

Tell them the exact hour you?ll put up the product announcement page and make the shopping cart operational. Talk about the bonuses you?ll be offering (see the next section). Direct them to your blog to read messages from all the other people who are planning to buy . . . and so on.

On Launch Day, E-mail Instructions on How to Order

By the time Launch Day arrives, your subscribers should be anxiously awaiting your product?s availability and be eager to buy as soon as your sales page is added to your Web site. If you?ve done your job, they?ll literally flood your shopping cart with orders. Excitement will be high.

The phone is likely to ring off the hook. Later in the day, send an e-mail that keeps the excitement going by reporting on some technical glitch or on the chaos that?s taken over your office because of the overwhelming response. Be truthful, enthusiastic?and human.

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This entry was posted on November 17, 2012, 10:09 am and is filed under Marketing, Promotion. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

Source: http://www.boysontrial.com/2012/11/executing-a-successful-product-launch-campaign-3/

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